DOI - Vydavatelství Mendelovy univerzity v Brně

Identifikátory DOI

DOI: 10.11118/978-80-7509-820-7-0210

THE INTERNATIONALIZATION OF THE BUSINESS ACTIVITIES FROM THE POINT OF VIEW OF THE CORPORATE SOCIAL RESPONSIBILITY

Iveta UBREŽIOVÁ, Mária JANOŠKOVÁ, Anna DIAČIKOVÁ


Purpose: The main attention of the submitted abstract is pay to the evaluation of the internationalization of the business activities from the point of view of the Corporate Social Responsibility (CSR) in selected company. We have been determinated the partial goals to achieve the main goal as well as the hypothesis.
Design/methodology/approach: The primary and secondary data were used. In the first part of the article, we are focused on the analysis of the term corporate social responsibility and related concepts. We set the objectives and used methodology. Second, practical part is dealing with evaluation established hypothesis and questionnaire survey, which was filled in by the sample of the company´s employees. At the end we summarize the obtained data and findings and based on that, we can express our opinion and recommendations for the future development. The questionnaire was anonymous and was performed on a sample of 50 respondents. We used method of analysis, deduction and method of chi-square contingency test. It is a non-parametrical test by which we can verify the representativeness of the selected sample. The main part of this article includes the description of the questionnaire evaluation and statistical evaluation of our three set research hypotheses. In conclusion, we evaluate the overall results of our practical research and propose recommendations for the future.
Findings: The results show that the CSR in relation to the internationalization of the business and assessment has affected the behaviour of company, stakeholders and employees.
Research limitations: There are no limitations in our research.
Practical implications: There are some recommendations for further practical application of results like the teambuilding activities, corporate events, cooperation with environmental organisations, continuous innovation and implementation of new environmentally friendly production methods and cooperation with environmental organisations for the knowledge transfer to the raise of an awareness about the good practises of the company.
Social implications: Based on obtained results, it depends on the perception of the CSR from internal and external sides of company.

Klíčová slova: corporate social responsibility (CSR), international management, company, internationalization, stakeholders

stránky: 210-217, Publikováno: 2021, online: 2021



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