DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7509-820-7-0279

THE IMPACT OF DIGITAL TRANSFORMATION ON INNOVATION MANAGEMENT

Dorota JELONEK, Cezary STEPNIAK


Digital transformation is a specific organisational change resulting from the evolution of new information and communication technologies. The digital technologies that are most significantly changing not only business models but also innovation management are: social media, mobile technologies, analytics and Big Data, cloud computing and the Internet of Things. Over the years, innovation has become open, global, and collaborative in nature and involves diverse stakeholders and distributed innovation processes.
Purpose: The aim of the research was to find answers to the following research question: How does digital transformation influence the realization and effectiveness of the innovation processes? In addition, the digital technologies that have the greatest impact on the effectiveness of each stage in the innovation management process were identified.
Design/methodology/approach: An interview method with managers of large enterprises was used.
Findings: Research has shown that the use of appropriately selected digital technologies to implement particular stages of innovation creation increases the effectiveness of these processes. The study has proven that digital transformation facilitates the creation of collaborative innovations. The research also proved that focusing on customers and creating innovations that meet their needs allows companies to increase their competitiveness.

Keywords: digital transformation, innovation management, digital technologies

pages: 279-284, Published: 2021, online: 2021



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