DOI: 10.11118/978-80-7509-820-7-0418

STRATEGY OF TOURISM DEVELOPMENT AFTER COVID-19 PANDEMIC: RUSSIAN CASE

Larisa DESFONTEINES, Elena KORCHAGINA, Natalia STREKALOVA

The covid-19 pandemic affected all areas of the economy including tourism sector. In the tourism sector, the epidemic has led to a deep crisis associated with the closure of borders. The consequences will lead to significant changes in the directions of tourism and the forms of interaction with consumers of services.
Purpose: The main goal of the study is to identify new directions of domestic tourism in Russia after the removal of restrictions related to the covid-19 epidemic and to identify prospects for the development of tourism for the subjects of the Russian tourist market.
Design/methodology/approach: The study used data from legislative acts of the Russian Federation, the Russian Public Opinion Research Center (VCIOM) data of opinion polls, scientific and practical periodicals on the development of the tourism industry.
Findings The crisis of the tourism industry has changed the strategy of tourism development in Russia. The players of the tourism industry market have to apply the advanced development strategy. The main directions of tourism development in Russia after the Covid-19 pandemic crisis are following: the development of new, innovative areas of domestic tourism; budget domestic routes, focusing on particular age groups and healthy lifestyle activities, increasing use of digital technologies in the both promotion and support of tourist products.
Practical implications: The comparative analysis of the preferences of Russian citizens in the tourism field allows creating the new strategy, forming new products and developing new directions in the tourism industry.

Klíčová slova: tourism, tourist products, consumers, preferences, strategy

stránky: 418-423, Publikováno: 2021, online: 2021