DOI: 10.11118/978-80-7509-831-3-0409
Tourists´ perception of Romania´s salt resources. Case study: Praid Salt Mine
- Camelia Teodorescu, Andrei Ducman
The development of tourism has produced the entry into the tourist circuit of new objectives, as is the case for salt mines. Praid Salt Mine is one of the most important objectives that uses the salt resources in Romania, through intense flows of tourists, who arrive in the area for health benefits or leisure activities. To conduct the study, the reviews provided by visitors on the Google platform were analyzed. The central objective of the study was to identify the main dysfunctions, the satisfaction rate of visitors, the main positive points of the Praid Salt Mine, for a sample of one hundred reviewers. The aim of the study is to increase the level of awareness regarding the need to insert tourist objectives in a tourist circuit as authentic as possible, but adaptable to the requirements of visitors, as the online environment has made it easier to get feedback from a large mass of people. The study reveals that most visitors are satisfied with the experience they had in the Praid Salt Mine and feedback can be a starting point in the process of rethinking the marketing opportunities to create a new updated brand, to get even more visibility and benefits.
Klíčová slova: tourism, natural resources, sustainability, environment, social media
stránky: 409-412, Publikováno: 2022, online: 2022
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Reference
- Morea A. et al. (2016). Dynamics and Fluctuations of Tourists in Turda Salt Mine - A Case Study, Agriculture and Agricultural Science Procedia, Vol. 10, pp. 155 - 159.
Přejít k původnímu zdroji... - Teodorescu C., Dumitrascu A.V., Ducman A., Gadoiu M., Radoi I.V. (2020). Tourism and salt deposits - Mutations in salt exploitation and its valorization in SPA centers within Targu Ocna and Slanic Moldova, Romania, Public Recreation and Landscape Protection - With Sense Hand in Hand! Conference, pp. 528 - 532
- Teodorescu, C., Ducman, A., Bira, N., Pop, V., Stoica, A.E. (2021). Online promotion of salt resources. case study: Turda salt mine, Public Recreation and Landscape Protection - With Sense Hand in Hand! Conference Proceedings, pp. 329 - 334.
- Wu T-S et al. (2015). Perceptions of attractiveness for salt heritage tourism: A tourist perspective, Tourism Management, Vol. 51, pp. 201 - 209. Přejít k původnímu zdroji...