DOI: 10.11118/978-80-7701-010-8-0066

PROGNÓZA VÝVOJA INOVAČNÝCH AKTIVÍT V DREVOSPRACUJÚCOM PRIEMYSLE NA SLOVENSKU

Erika Loučanová¹, Martina Nosáľová¹, Miriam Olšiaková¹

¹ Katedra marketingu, obchodu a svetového lesníctva, Drevárska fakulta, Technická univerzita vo Zvolene, Zvolen, Slovenská republika

Activities in the field of innovation are a basic prerequisite for the success of the company for sustainable development within the market economy. These activities are an important dynamic factor in every sector of society and at the same time create an important link between the present and the future development of a given sector. The central idea of the current direction of innovation management is the orientation towards the development of the knowledge-based economy and sustainability, not excluding the wood processing industry. The wood processing industry is understood as a industry related to forestry, as a chain of production processes - industrial wood processing and production of a wide range of wood products in connection with harvesting and transport of wood. The sectors of the wood-processing industry classified according to SK NACE are wood processing and production of wood and cork products except furniture, production of paper and paper products and production of furniture. The total innovative activity of the woodworking industry, in terms of wood processing, is 36.82 %, for paper and paper products production is 61.88 %, and for furniture is 47.62 %. Despite the growing innovative activity of the wood-processing industry, according to the revised OECD/Eurostat classification, which takes into account the intensity of research and development in individual sectors of the processing industry and services, rather than the characteristics of products and their innovations, the wood-processing industry in Slovakia is classified as "Low-tech", i.e. an industry with a low level of introduction of innovations and innovative technologies. The most frequent barriers to the innovation activity of enterprises in Slovakia or limitations in innovative activity were identified as too high costs of innovation (up to 27.2 %), lack of financial resources for innovation activities within the company, difficulties in obtaining state subsidies or grants, lack of qualified employees within the company, too high competition on the market etc. Based on several findings, it is expected that innovations in the woodprocessing industry in Slovakia will be oriented in a large extent towards process innovations, aimed at increasing the efficiency of wood processing and increasing the usability of waste material, recycling waste, water or materials for own use, as well as reducing air, water, soil pollution or noise reduction.

Keywords: Innovation, innovation activity, wood processing industry

pages: 66-76, online: 2024