DOI - Vydavatelství Mendelovy univerzity v Brně

Identifikátory DOI

DOI: 10.11118/978-80-7701-042-9-0019

HOW DO THE HUNGARIAN PLAYERS DECIDE? CONSUMER PREFERENCES FOR VIDEO GAMES

Peter Balogh1,2, Peter Czine3, Peter Lengyel1, Gergely Balogh1
1 Institute of Methodology and Business Digitalization, Faculty of Economic and Business, University of Debrecen Boszormenyi street 138., Debrecen, Hungary
2 HUN-REN-DE High-Tech Technologies for Sustainable Management Research Group, University of Debrecen, Boszormenyi street 138., Debrecen, Hungary
3 Coordination Center for Research in Social Sciences, Faculty of Economic and Business, University of Debrecen Boszormenyi street 138., Debrecen, Hungary

Our results show that the popularity of AAA games is primarily influenced by genre and price. The significant role of price sensitivity shows that most gamers make purchase decisions based on value for money. The relatively low impact of reviewer ratings suggests that gamers prefer to rely on their own experience and the opinions of other users when making a purchase. The choice between platforms is also a key factor, as different platforms offer different gaming options and exclusive titles. Developers and publishers need to monitor changes in consumer preferences and be flexible to adapt to market trends. In the future, the role of subscription models, the balance between digital and physical spending and player loyalty could be explored in more detail. These findings could contribute to a more effective design of strategies for the video game industry [4].

Klíčová slova: video game consumption, consumer preferences, market trends, consumer evaluations

stránky: 19-20, online: 2025



Reference

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