DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7701-042-9-0021

THE IMPACT OF COGNITIVE BIASES ON INVESTMENT DECISION-MAKING USING THALER‘S SMART PROGRAMME

Győző Bencsik1, László Pataki1
1 John von Neumann University Doctoral School of Management and Business Administration, Infopark sétány 1., 1117 Budapest, Hungary

In conclusion, our decisions are influenced by a number of cognitive biases, and in order to make decisions with the most rational content for the situation and circumstances, it is essential to detect the most important biases. For people, especially when it comes to financial decisions about saving and investing, it is important to be able to offer support and advice, which we can provide in the form of financial professionals and advisers. The SmarT programme has proven that with the right communication, we can influence individuals to make decisions not only in the present but also in the future, supporting their own future.

Keywords: cognitive biases, decisions, savings

pages: 21-23, online: 2025



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