DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7701-042-9-0024

EXPERIENTIAL AGRITOURISM: A CASE STUDY OF MEDITERRANEAN PLANT PRODUCTION IN HUNGARY

Éva Bognár1, Mónika Hoschek2, Anna Dunay1
1 John von Neumann University Doctoral School of Management and Business Administration, Budapest, Hungary
2 University of Sopron, Alexandre Lamfalussy Faculty of Economics, Sopron, Hungary

In the case of the examined businesses, the increasing number of visitors led us to conclude that there is a growing demand for such experiential agritourism programs. The interested parties are increasingly seeking online presence as well. Based on the evaluation, visitor satisfaction is high. According to changing demands, it may be advisable for tourism service providers to open up to experience-based visits. As the next step in our research, we aim to assess consumers‘ interest and needs regarding experience-based agritourism through a questionnaire survey.

Keywords: sustainability, experiential agritourism

pages: 24-25, online: 2025



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