DOI: 10.11118/978-80-7701-042-9-0029

SOCIALLY RESPONSIBLE BEHAVIOUR OF POLISH CONSUMERS

Felicjan Bylok¹

¹ Czestochowa University of Technology, 69 J. H. Dąbrowskiego Street, Częstochowa, Poland

Analysis of the dimensions of socially responsible consumption, namely, the acquisition of products connected with social goals, while also the acquisition of products with an ethical element, making purchases in small firms, as well as purchases on the basis of the geographical origin of the product and activities based on the protection of the environment indicates its great potential for development for Poland. The geographical dimension of products was highly rated. The majority of Polish people indicated that in terms of purchasing decisions, they take into account the goods manufactured in Poland, among others, cosmetics, clothing, footwear and food, namely fruit and vegetables. The second important dimension of CSR is the acquisition of products associated with the social goals, namely, the purchase of products of firms that respect their employees, while also do not employ children and do not damage the natural environment. A significant dimension of CSR for Polish people is the restriction of the consumption of products that endanger the natural environment. Research indicates that consumers may display socially responsible attitudes in terms of consumption in varied ways.

Klíčová slova: consumption, consumer, socially responsible consumption

stránky: 29-30, online: 2025