DOI - Vydavatelství Mendelovy univerzity v Brně

Identifikátory DOI

DOI: 10.11118/978-80-7701-042-9-0107

WHICH STRATEGY IS BETTER IN TELECOMMUNICATION FROM FINANCE PERSPECTIVE

Zoltan Pocsaji1
1 Orbanhegyi dulo 48, Budapest, Hungary

In the four-year period on an oligopolistic market where the products are partly differentiated, the strategy where the focus is on the differentiation is able to compensate the stronger price point strategy in spite of the price-sensitive market. The biggest company who used a special brand for the differentiation was able to reach better position in all financial and market indicators.

Klíčová slova: strategy, finance, efficiency, liquidity

stránky: 107-108, online: 2025



Reference

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