DOI: 10.11118/978-80-7701-047-4-0121

ACCEPTANCE AND IMPLEMENTATION OF DIGITAL BUSINESS PLATFORMS: AN ANALYSIS OF EMPLOYEE ATTITUDES IN DIFFERENT INDUSTRIES AND REGIONS

Isidora Milošević¹, Olesea Plotnic²

¹ Technical Faculty in Bor, University of Belgrade Technical faculty in Bor, Vojske Jugoslavije 12, 19210 Bor, Srbija

² Faculty of Law, Moldova State University, Str. M. Kogălniceanu 67, MD-2009, Chişinau, Republica Moldova

Digitalization has recently sparked a technological revolution by drastically altering how businesses function. These changes have been further hastened by global difficulties, which have led to a rise in the use of digital business platforms. These platforms enable businesses to focus their efforts on distant users and modify their business plans to meet the market’s needs. The main goal of this study is to examine employees from various industry sectors and geographical areas’ attitudes toward adopting digital networks and using digital business platforms. The employee survey was conducted to understand better their attitude towards these tools and their readiness to integrate digital solutions into everyday work activities. Through cross-tab analysis, the study looked at attitudes regarding adopting and implementing digital business platforms across many industries and geographical areas. The collected data was analyzed using statistical techniques using the SPSS software package. The results obtained provide companies with valuable recommendations for more efficient use of digital tools and improving the digitalization of their business processes.

Keywords: digital business platforms, employee acceptance, behavior, industries, regions

pages: 121-127, online: 2025