ISBN online: 978-80-7701-073-3 | DOI: 10.11118/978-80-7701-073-3
13th INTERNATIONAL CONFERENCE ON MANAGEMENT: Circular & Digital: Managing for a Sustainable Future
10.–11. 9. 2025 Brno
- Pavel Žufan
Sborník obsahuje celkem 62 vědeckých článků (49 v prvním díle a 13 v této druhé části), které se zabývají současnými výzvami a inovacemi v oblasti managementu, udržitelnosti, digitální transformace a ekonomického rozvoje. Mezi klíčová témata patří strategie cirkulární ekonomiky, postupy ESG a CSR, digitalizace v průmyslu a vzdělávání, udržitelné finance, zelená výroba a vyvíjející se role vedení a lidského kapitálu v rychle se měnícím globálním prostředí. Sborník odráží interdisciplinární přístupy a regionální perspektivy, zejména ze střední a východní Evropy, a nabízí teoretické poznatky, empirický výzkum a praktické rámce pro podporu udržitelných a odolných organizací v digitálním věku.
online: 2025, vydavatel: Mendel University in Brno
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Příspěvky konference
STRATEGIC MANAGEMENT IN THE ESG CONTEXT: AN EMPIRICAL TYPOLOGY OF BUSINESS APPROACHES
Filip Alačkov, Renata Kučerová, Sylvie Formánková, Helena Chládková
DOI: 10.11118/978-80-7701-073-3-0009
Cluster analysis reveals that corporate approaches to ESG in strategic management are heterogeneous. While some companies fully integrate ESG as a strategic tool, others perceive it only as a regulatory obligation or marketing instrument. The level of preparedness, motivation, and systemic integration varies significantly by company size, sector, and internal engagement. The research confirms that ESG is becoming not only a tool for regulatory compliance but also a strategic element influencing innovation, stakeholder management, and reputation. Companies with deeper ESG integration show higher customer trust, better access to financing, and greater preparedness for future legislative developments. In contrast, companies with formal or reactive approaches risk reputational damage and loss of business opportunities.
TRANSITIONING TO A GREEN ECONOMY IN CENTRAL EUROPE: A SYSTEMATIC REVIEW OF REGIONAL DEVELOPMENT STRATEGIES IN HUNGARY AND POLAND
Nour Alkilani, Bálint Csaba Illés
DOI: 10.11118/978-80-7701-073-3-0012
The research demonstrates that both Hungary and Poland embrace green economic principles within their regional planning but differences appear in regional capabilities regarding coordination and strategic implementation abilities. Strategic planning must aim at EU resource targets while being inclusive based on literature recommendations about multi-level governance systems. Regional sustainability over long periods depends on policy integration and stakeholder participation for sustainable outcome achievement. It is important for future studies to analyze green cluster model scalability prospects across Central and Eastern European regions.
EMPLOYER BRANDING AS A MODERN TOOL FOR ACQUIRING AND RETAINING EMPLOYEES
Aleksandra Czarnecka, Anna Albrychiewicz-Słocińska
DOI: 10.11118/978-80-7701-073-3-0014
EB activities can have a big impact on a company’s image, not only in the HR sense but also in terms of sales. It is worth building awareness within the organisation that EB is not just a sub-activity of HR, but something more. Leaders should look after EB on a day-to-day basis, and not just HR or PR people through texts posted in the career section or on the employer profile. It is important to be comprehensive. Firstly, the organisation’s culture, values and Employer Value Proposition (EVP) need to be defined at each stage of the employee lifecycle in the organisation, and then this needs to be translated into measurable Key Performance Indicators (KPIs) and the whole team needs to be involved in their implementation. Once this work has been done internally, only then can the results be shown externally and a real employer image presented. Then this image will be consistent and reach the maturity of EB activities. True and effective EB is a long-term strategy for attracting, engaging and retaining the most talented employees within an organisation. It is also important that a developed EB strategy benefits different stakeholder groups, i.e. candidates, employees or the company‘s shareholders/owners.
SOCIAL CAPITAL IN ORGANIZATIONS: RELEVANCE AND APPLICATION OF THEORY TO EMPLOYEE RELATIONS IN TODAY’S WORK ENVIRONMENT
Tomáš Dania, Renata Kučerová, Helena Chládková, Sylvie Formánková
DOI: 10.11118/978-80-7701-073-3-0016
Social capital is perceived as a network of people or a network of relationships. Interactions take place within these networks, which arise in the environment of an organization. This creates added value, as mutual cooperation is enriching. Social capital is considered part of an organization’s culture. It is perceived as the result of certain activities and is built up gradually. However, it does not arise directly. Social capital is an element that unites individuals. Respondents consider the core of social capital to be its structure, within which information, knowledge, and values are shared. They add that the more specialized the network is, the more noticeable the losses are when an employee leaves. The research confirms that social capital theory is perceived as highly relevant in every aspect of human life and in almost every environment, including the internal environment of companies and organizations.
AGRI-ENVIROMENTAL SUPPORT FROM THE FARMER’S SIDE
Nikolett Faragó, Anna Dunay, Róbert Magda
DOI: 10.11118/978-80-7701-073-3-0021
The interviewed farmers gained a wealth of experience during the previous AKG cycle. They faced numerous challenges, including technological ones, such as the use of a restricted list of plant protection products as required by the programme, as well as the preparations of a nutrient management plan and the need to comply with it throughout production. Initially, maintaining a farm logbook and managing the additional administrative burdens introduced under the programme proved to be challenging. However, with the help of adequate professional advice and consultancy, these difficulties were overcome. Participants received area-based payments in accordance with their commitments and expressed full satisfaction with the amount of support received. They also indicated a clear willingness to participate in future agri-environmental programmes.
THE IMPACT OF INNOVATION ON THE EFFICIENCY OF HEALTH EXPENDITURES IN HUNGARY
Ilona Gál, László Pataki
DOI: 10.11118/978-80-7701-073-3-0023
The research can contribute to the decision process of the decision makers to help them decide where and how much resources to allocate, to establish the most efficient use of the funds, the range of applicants and the activities eligible for funding. Especially in Hungary, the much-targeted health innovation is supported by the central budget, private sources are not prevalent.
SHARING ECONOMY AND ECO-MOBILITY: A CASE STUDY OF CAR SHARING IN HUNGARY
Richard Laszlo Hadadi$
DOI: 10.11118/978-80-7701-073-3-0026
The case study highlights how car-sharing services can align with sustainability objectives by reducing carbon emissions, decreasing traffic congestion, and reshaping consumer behavior toward access-based mobility. MOL Limo’s model offers actionable insights for urban planners and mobility providers aiming to design greener and smarter cities.
DIGITAL TRANSFORMATION PRACTICE IN CZECH COMPANIES
Žaneta Janošková, Jiří Duda, Radovan Kožíšek, Volodymyr Rodchenko, Pavel Žufan
DOI: 10.11118/978-80-7701-073-3-0027
The experience of the analyzed companies shows that one of the most important prerequisites for successful digitalization is a thorough understanding of one‘s own functioning. Many companies tend to start by choosing a specific tool or looking for a supplier, even though they do not yet have a clear idea on what they actually need to improve [2]. This creates a significant risk that the chosen solution will not meet the actual needs, or that its implementation will lead to unnecessary complications. For example, companies deal with the implementation of a CRM system without first analyzing how their business process works, who works with the data, and what should be the goal of the change. The analysis shows that digitalization in companies often takes place informally, without a strategic framework, but at the same time with a high level of internal motivation. Successful examples show that the key is not the size of the company or the amount of investment, but the ability to manage change well, understand own processes and involve employees in the transformation process. The quality of cooperation with the supplier and the way in which the company evaluates the benefits of the adopted solutions also play an important role. On the other hand, the most common barriers include a lack of time, capacity and system access. The essential contribution of the paper is determination of the specific conditions under which digital transformation can be functional in various corporate environments that do not have a specialized IT department. The paper also confirms that the theoretical concepts of change and innovation management have their place in practice if they are applied with regard to the specific context of the company.
PRESENTATION OF A MODEL FOR EXAMINING THE EFFECTS OF CHANGES IN THE TECHNOLOGICAL COMPOSITION OF NATIONAL ECONOMIC SECTORS ON EMISSIONS AND RETURNS
Attila Zsolt Kovács
DOI: 10.11118/978-80-7701-073-3-0031
The results presented above focused on determining the cost-benefit changes of each scenario variant, and were less concerned with their feasibility at a social level. The research team at the time also perceived this, but due to the time and budget available at the time, we were not able to address this issue. This was the reason for including the further consideration of the research at that time in the article. Indeed, it can be seen from the above results that those sectors are disadvantaged in which the risks of feasibility are lower and their degree of climate damage mitigation can be better determined. A further result could be to supplement previous studies by preparing technology portfolio clouds for the given sector.
ASPECTS OF ESG REPORTING IN THE EU WITH REGARD TO A SUSTAINABLE FOOD CHAIN:CURRENT STATE AND NEAR-TERM VISION
Matěj Křížek, Veronika Žišková, Jan Vavřina
DOI: 10.11118/978-80-7701-073-3-0034
ESG reporting appears to be a specific direction of investment development for a company, which brings potential improvements in operational efficiency and corporate reputation, while the related impacts on investments capital expenditures are likely to be felt only in the medium to long term. For this reason, the early implementation of ESG measures can contribute to the creation of a strategic advantage for companies striving for sustainability, credibility and long-term competitiveness in food-chain related industries.
ARE WE EQUALLY DIGITAL? A COMPARATIVE ANALYSIS OF ONLINE JOB ADS IN THE V4 COUNTRIES
Zoltan Musinszki, Erika Horvathne Csolak, Noémi Hajdú, Klara Szucsne Markovics
DOI: 10.11118/978-80-7701-073-3-0037
Digitalisation is not just a technical development, but a profound change in social and economic structures. Individuals and organisations that are able to adapt to this new world can gain a competitive advantage in the long term. This is why digitalisation is such an important topic today: not only the success of the present depends on it, but also that of the future. Digitalisation poses a twofold challenge for companies. On the one hand, they need strategies to effectively integrate digital technologies into their processes and, on the other, they need to ensure that their employees have the right knowledge and skills. The corporate culture must also adapt: Flexible working, the transition to remote working and data security issues are all factors that require a new mindset. In our study, we sought to answer two research questions using four indicators based on data from the CEDEFOP database. Based on the statistical analyses performed, we found that there are no significant differences between the four V4 countries in terms of the number and proportion of qualifications and digital skills listed in job advertisements, but differences can already be observed when compared to the EU average. In the sectoral analysis, we conducted a cluster analysis for all four countries and the EU27. We identified the sectors that fall into the same cluster in the Visegrad countries and the sectors that do not show the same patterns.
SUSTAINABLE TOURISM IN ASIA: A BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS AND THEMATIC EVOLUTION
Hau Pham Thi, David Lorant Denes
DOI: 10.11118/978-80-7701-073-3-0040
This bibliometric study provides a systematic and quantitative overview of the research landscape on sustainable tourism in Asia from 2014 to 2025. The results highlight key trends, active research hubs, and dominant thematic focuses within the field. Notably, there has been a clear expansion of research attention toward community engagement, environmental management, and resilience strategies in the context of post-pandemic recovery and global sustainability priorities. The findings suggest that future research should further explore cross-cutting themes such as digital transformation in tourism, climate resilience strategies, and socio-economic inclusivity. Moreover, strengthening international academic collaboration and enhancing policy-research linkages will be essential to advancing sustainable tourism practices and governance models across Asia.
COOPERATING ON NATURAL RESOURCE COMMUNITIES: HOW INFORMATION INFRASTRUCTURES INFLUENCE BELIEFS FORMATION
Alexandra Valencia Zapata, Erik Reimer Larsen, Dorthe Døjbak Håkonsson, Kyosuke Tanaka
DOI: 10.11118/978-80-7701-073-3-0042
This study demonstrates that the effectiveness of information infrastructures in fostering cooperation depends on their specific design, particularly the level of detail provided about others’ decisions. Across two different contexts, we found consistent patterns. Both feedback information infrastructures conditions prompted belief updating, as they provided information about the system’s state by revealing the outcomes of one’s own and others’ actions, which in turn shaped participants’ beliefs. Disaggregated feedback information led to shifts in beliefs in a less cooperative direction. In particular, disaggregated information may increase participants’ attention to discrepancies between their own beliefs and those of others, weakening their belief that cooperation (i.e., requesting a fair share) can adequately satisfy their own consumption needs. In contrast, aggregated information may reduce these differences and instead foster belief updating that promotes more cooperative decisions. These findings highlight underlying cognitive differences in how individuals attend to, process, and represent information about future alternatives, differences that align with early insights from the Carnegie School tradition.