DOI - Vydavatelství Mendelovy univerzity v Brně

Identifikátory DOI

DOI: 10.11118/978-80-7701-073-3-0009

STRATEGIC MANAGEMENT IN THE ESG CONTEXT: AN EMPIRICAL TYPOLOGY OF BUSINESS APPROACHES

Filip Alačkov1, Renata Kučerová1, Sylvie Formánková1,, Helena Chládková1
1 Department of Management, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

Cluster analysis reveals that corporate approaches to ESG in strategic management are heterogeneous. While some companies fully integrate ESG as a strategic tool, others perceive it only as a regulatory obligation or marketing instrument. The level of preparedness, motivation, and systemic integration varies significantly by company size, sector, and internal engagement. The research confirms that ESG is becoming not only a tool for regulatory compliance but also a strategic element influencing innovation, stakeholder management, and reputation. Companies with deeper ESG integration show higher customer trust, better access to financing, and greater preparedness for future legislative developments. In contrast, companies with formal or reactive approaches risk reputational damage and loss of business opportunities.

Klíčová slova: corporate culture, human resources, sustainability leadership, typology of corporate approaches to ESG

stránky: 9-11, online: 2025



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