DOI: 10.11118/978-80-7701-073-3-0027

DIGITAL TRANSFORMATION PRACTICE IN CZECH COMPANIES

Žaneta Janošková¹, Jiří Duda¹, Radovan Kožíšek¹, Volodymyr Rodchenko², Pavel Žufan¹

¹ Department of Management, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czechia

² V. N. Karazin Kharkiv National University, Ukraine

The experience of the analyzed companies shows that one of the most important prerequisites for successful digitalization is a thorough understanding of one‘s own functioning. Many companies tend to start by choosing a specific tool or looking for a supplier, even though they do not yet have a clear idea on what they actually need to improve [2]. This creates a significant risk that the chosen solution will not meet the actual needs, or that its implementation will lead to unnecessary complications. For example, companies deal with the implementation of a CRM system without first analyzing how their business process works, who works with the data, and what should be the goal of the change.  The analysis shows that digitalization in companies often takes place informally, without a strategic framework, but at the same time with a high level of internal motivation. Successful examples show that the key is not the size of the company or the amount of investment, but the ability to manage change well, understand own processes and involve employees in the transformation process. The quality of cooperation with the supplier and the way in which the company evaluates the benefits of the adopted solutions also play an important role. On the other hand, the most common barriers include a lack of time, capacity and system access. The essential contribution of the paper is  determination of the specific conditions under which digital transformation can be functional in various corporate environments that do not have a specialized IT department. The paper also confirms that the theoretical concepts of change and innovation management have their place in practice if they are applied with regard to the specific context of the company.

Keywords: digitalisation, digital skills, online job advertisements (OJA), employee skills development, V4 countries

pages: 27-30, online: 2025