DOI: 10.11118/978-80-7701-073-3-0037

ARE WE EQUALLY DIGITAL? A COMPARATIVE ANALYSIS OF ONLINE JOB ADS IN THE V4 COUNTRIES

Zoltan Musinszki¹, Erika Horvathne Csolak¹, Noémi Hajdú¹, Klara Szucsne Markovics¹

¹ University of Miskolc, Faculty of Economics, Egyetemvaros Street 1, Miskolc, Hungary

Digitalisation is not just a technical development, but a profound change in social and economic structures. Individuals and organisations that are able to adapt to this new world can gain a competitive advantage in the long term. This is why digitalisation is such an important topic today: not only the success of the present depends on it, but also that of the future. Digitalisation poses a twofold challenge for companies. On the one hand, they need strategies to effectively integrate digital technologies into their processes and, on the other, they need to ensure that their employees have the right knowledge and skills. The corporate culture must also adapt: Flexible working, the transition to remote working and data security issues are all factors that require a new mindset. In our study, we sought to answer two research questions using four indicators based on data from the CEDEFOP database. Based on the statistical analyses performed, we found that there are no significant differences between the four V4 countries in terms of the number and proportion of qualifications and digital skills listed in job advertisements, but differences can already be observed when compared to the EU average. In the sectoral analysis, we conducted a cluster analysis for all four countries and the EU27. We identified the sectors that fall into the same cluster in the Visegrad countries and the sectors that do not show the same patterns.

Klíčová slova: digitalisation, digital skills, online job advertisements (OJA), employee skills development, V4 countries

stránky: 37-39, online: 2025