DOI - Vydavatelství Mendelovy univerzity v Brně

Identifikátory DOI

DOI: 10.11118/978-80-7701-082-5-0226

The Century-Old Companies and Brands in the Czech Republic

Jiří Nesiba ORCID...1
1 Department of Social Studies, Faculty of Regional Development and International Studies, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

The article provides basic desk research on the oldest and still existing Czech companies and corporate brands. This pilot and exploratory research mapped century-old business entities in various sectors, from their establishment to the present day. The study analyses the factors that contributed to their sustainability and adaptation in changing political and economic conditions. The article provides a descriptive overview of Czech companies that are over, or very close to, a hundred years old and still in existence. Desk research is made by web scraping and by AI-assisted knowledge exploration. The findings demonstrate that, despite significant historical upheavals, including two world wars (1914–1918, 1939–1945), the period of communism (1948–1989), and the transformation following 1989, a diverse range of companies in various economic sectors have still operated in the Czech Republic. It underlines the importance of corporate traditions and brand identity in the long-term perspective of business.

Klíčová slova: Company Longevity, Company Resilience, Company Biography, Czech Republic, Century-old Company

stránky: 226-234, online: 2026



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