DOI: 10.11118/978-80-7701-082-5-0357

Generational Change and Digitalization in Project Management: Implications for Regional Development and Sustainability

Natálie Všetýčková ORCID...¹

¹ Department of Management, Faculty of Economics, VSB – Technical University of Ostrava, 17. listopadu 2172/15, 708 00 Ostrava-Poruba, Czech Republic

Social policy in the European context is facing dynamic changes related to demographic developments, growing regional inequalities, and pressure on fiscal sustainability. In this environment, project management and grant management are becoming key tools for implementing social programs and initiatives financed from public and European sources. Generational change in the management of these projects brings different approaches to the use of technology, team leadership, and work values. While the older generation builds on stability and institutional experience, the younger generation emphasizes digitalization, agility, and the integration of artificial intelligence. This dynamic creates space for innovation but also the risk of conflict and digital exclusion. This paper analyzes how generational diversity, technological innovation, and value preferences can be combined to enhance the effectiveness and transparency of project management in social policy. It discusses the opportunities and limitations of digitizing grant management and the role of AI in increasing the resilience and inclusiveness of project teams. The results show that a suitable balance between tradition and innovation can contribute to greater competitiveness of regions and the long- term sustainability of social systems.

Klíčová slova: Generational Change in Project Management, Digitalization and Artificial Intelligence, Social Policy and Public Administration, Sustainability and Inclusion, Regional Development and Competitiveness

stránky: 357-365, online: 2026