DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7701-087-0-0042

ATTRACTIVENESS OF FOREST LANDSCAPES UNDER CLOSE-TO-NATURE MANAGEMENT

Jakub Jehlička1, Kateřina Mácová1, Jan Melichar1, Bronislav Farkač1, Hana Škopková1, Emily J. Hanson1
1 Charles University, Environment Centre, José Martího 407/2, 162 00 Prague 6, Czechia


This study examines how communication framing shapes the attractiveness of forest environments under close-to-nature management. In an experiment with a representative Czech sample, participants evaluated forest scenes under different management regimes with ecological, historical, or no labels. Attractiveness was mainly driven by perceived naturalness and complexity, with only minor differences between management types. Communication framing did not uniformly increase attractiveness but selectively altered interpretation of specific features.
 

Keywords: environmental perception, non-market forest functions, forest attractiveness, recreational preference, communication framing

pages: 42-46, Published: 2026, online: 2026



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