DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7509-832-0-0153

MODERNÉ SPÔSOBY ENVIRONMENTÁLNEHO VZDELÁVANIA POMOCOU SOCIÁLNYCH SIETÍ

Jana Rybanská, Miroslav Poláček

Food waste and food loss is a global and society-wide problem that is one of the main issues of the sustainable development. Preventing food waste is one of the current priorities of the European Commission and its activities. Education for sustainable development is currently an equally important issue in the educational process, given the changing social and environmental conditions. The main aim of the presented paper is to analyse the impact of a short environmental campaign, focused on the issue of food waste, on the social network TikTok. In this paper, we determine the suitability of the content of a short environmental campaign for the young generation and also the success of this campaign. Following the set objectives, the following methods are used in the paper: Theoretical and situational analysis of the social network TikTok, content analysis of a short environmental campaign video aimed at preventing food waste and analysis of indicators of the success of the social network campaign. The short video with the environmental content has a positive emotional valency and it uses humour that is close to the young generation. From the performance indicators, we monitor the number of video views, the number of likes, the number of comments (responses), the number of shares and the total reach of the video. Based on the ratio of the number of followers on the YUWAC profile where the video was published and the number of views, likes, comments and shares of the campaign, we can say that this is a suitable and successful way to reach young audience of generations Z and Alfa.

Keywords: education, social media, food waste, environmental problems

pages: 153-161, online: 2022



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