DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7701-010-8-0096

ENVIRONMENTÁLNY OBČAN A ENVIRONMENTÁLNY SPOTREBITEĽ

Hana Maťová1, Vladislav Kaputa1, Attila Rácz2
1 Katedra marketingu, obchodu a svetového lesníctva, Drevárska Fakulta, Technická univerzita vo Zvolene, Zvolen, Slovenská republika
2 Katedra UNESCO pre ekologické vedomie a trvalo udržateľný rozvoj, Fakulta ekológie a environmentalistiky, Technická Univerzita vo Zvolene, Zvolen, Slovenská republika

This study focuses on consumers in Slovakia who display different behaviors and beliefs about "green" consumption. In our previous study, four consumer segments were identified using cluster analysis: "Indifferent Greens", "Economic Greens", "Engaged Greens," and "Image Conscious Greens". In this study, we visualize these four segments using artificial intelligence (AI) tools and add other interesting cluster findings. We also relate the findings of this study to environmental citizenship.

Keywords: green consumer, green segments, green strategies, environmental citizenship

pages: 96-106, online: 2024



References

  1. ENEC - European Network for Environmental Citizenship. 2018. Defining "Environmental Citizenship. Dostupné na: https://enec-cost.eu/our-approach/enec-environmental-citizenship/
  2. KAPUTA, Vladislav; RÁCZ, Attila; LOUČANOVÁ, Erika. 2023. Wood products customer - consumer or citizen? In: 16th International Scientific Conference WoodEMA 2023, Current Trends and Challenges for Forest-Based Sector: Carbon Neutrality and Bioeconomy. Zagreb.
  3. MAŤOVÁ, Hana; ORAVCOVÁ TRIZNOVÁ, Miroslava; KAPUTA, Vladislav; LOUČANOVÁ, Erika; VLOSKY, Richard P. 2024. Strategic Environmental Consumer Segmentation: An Exploratory Case Study in Slovakia. SAGE Open, 14 (1). https://doi.org/21582440241240638. Go to original source...
  4. WILKE, Ulrich; SCHLAILE, Michael P.; URMETZER, Sophie et al. 2021. Time to Say 'Good Buy' to the Passive Consumer? A Conceptual Review of the Consumer in the Bioeconomy. Journal of Agricultural and Environmental Ethics, 34, 20. https://doi.org/10.1007/s10806-021-09861-4. Go to original source...