DOI - Mendel University Press

DOI identifiers

DOI: 10.11118/978-80-7701-010-8-0107

INTEGRÁCIA EKOLOGICKÝCH INOVÁCIÍ DO INOVAČNÉHO PROCESU

Ján Parobek1
1 Katedra marketingu, obchodu a svetového lesníctva, Drevárska fakulta, Technická univerzita vo Zvolene, Zvolen, Slovenská republika

Orientation towards eco-innovation and their implementation in enterprises is one of the preconditions for achieving sustainable development goals in a global context. Eco-innovations are a source of new ideas that support new operations, products and processes linked to environmental protection and environmental sustainability while maintaining economic viability. In particular, the study deals with the analysis of the current state of eco-innovations at the macro and mezzo levels and with the analysis of the factors influencing the innovative process of entrepreneurial subjects in Slovakia at the micro level. The results design the model for eco-innovation integration in business entities implementing the innovation process to increase their competitiveness through innovations based on the principles of sustainable development.

Keywords: eco-innovations, sustainable development, competitiveness

pages: 107-116, online: 2024



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