DOI: 10.11118/978-80-7701-100-6-0424

JAK USPĚT V KRÁTKÉM POTRAVINOVÉM ŘETĚZCI? PONAUČENÍ Z FAREM V ČESKÉ REPUBLICE, POLSKU A NA SLOVENSKU

HOW TO SUCCEED IN SHORT FOOD SUPPLY CHAINS: LESSONS LEARNED FROM FARMS IN CZECHIA, POLAND, AND SLOVAKIA

Ivo Zdráhal¹, Eliška Svobodová¹, Daniel Falta², Sebastian Stępień³, Michał Borychowski³, Patrik Rovný⁴, Daniela Hupková⁵, Maia Diakonidze⁶, Nino Chkhartishvili⁷, Manana Kevlishvili⁸, Nemanja Jalić⁹

¹ Ústav regionální a podnikové ekonomiky, Fakulta regionálního rozvoje a mezinárodních studií, Mendelova univerzita v Brně, Zemědělská 1665/1, 613 00 Brno, Česká republika

² Ústav chovu a šlechtění zvířat, Agronomická fakulta, Mendelova univerzita v Brně, Zemědělská 1665/1, 613 00 Brno, Česká republika

³ Department of Macroeconomics and Agricultural Economics, Institute of Economics, Poznań University of Economics and Business, al. Niepodległości 10, 61-875 Poznań, Poland

⁴ Ústav marketingu, obchodu a sociálnych štúdií, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovakia

⁵ Ústav ekonomiky a manažmentu, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovakia

⁶ Department of Tourism and Landscape Architecture, Agrarian Faculty, Akaki Tsereteli State University, 59 Tamar Mepe Str., 4600 Kutaisi, Georgia

⁷ Department of Viticulture and Enology, Agricultural Sciences and Biosystems Engineering Faculty, Georgian Technical University, 77 Kostava Str., 0160 Tbilisi, Georgia

⁸ Department of Agrarian and Natural Science and Technologies, Faculty of Agrarian and Natural Science and Technologies, Iakob Gogebashvili Telavi State University, N1 Kartuli Universiteti Str., 2200 Telavi, Georgia

⁹ Department of Economics of Agriculture and Rural Development, Faculty of Agriculture, University of Banja Luka, Bulevar vojvode Petra Bojovića 1A, 78000 Banja Luka, Bosnia and Herzegovina

The decline in the number of farms is driven by market pressures within globalised value chains, in which producers often occupy vulnerable positions. A promising solution appears to be increasing the proximity between the producer and the consumer. This article aims to identify the key success factors for farmers implementing short food supply chain strategies. The research is based on a comparative analysis of case studies from three farms in Czechia, Poland, and Slovakia, guided by the Short Food Supply Chain theory, Alternative Food Network theory and Business Model Canvas methodological framework. The results suggest that integration into short food supply chains is not merely an emergency measure but a strategic choice that requires a shift from a traditional commodity focus among farmers toward a value-oriented business model. For the analysed farms, the critical steps leading to the success of the business model appear to be differentiation and uniqueness, strategic control of the value chain, and (beyond the reduction of intermediaries between the farmer and the customer) also the reduction of informational (value-based) and geographical proximity, as well as the diversification and flexibility of distribution channels. Ultimately, this creates the potential to strengthen producers' socio-economic stability and contributes to the development of regional food systems.

Keywords: Comparison, local food system, case study, SFSC, Visegrad

pages: 424-433, online: 2026