ISBN online: 978-80-7701-042-9 | DOI: 10.11118/978-80-7701-042-9
13th INTERNATIONAL CONFERENCE ON MANAGEMENT: Circular & Digital: Managing for a Sustainable Future
10.–11. 9. 2025 Brno
- Pavel Žufan
The proceedings feature 49 scholarly papers addressing contemporary challenges and innovations in management, sustainability, digital transformation, and economic development. Key topics include circular economy strategies, ESG and CSR practices, digitalization in industry and education, sustainable finance, green manufacturing, and the evolving role of leadership and human capital in a rapidly changing global landscape. The proceedings reflect interdisciplinary approaches and regional perspectives, particularly from Central and Eastern Europe, offering theoretical insights, empirical research, and practical frameworks for fostering sustainable and resilient organizations in the digital age.
online: 2025, publisher: Mendel University in Brno
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Conference papers
RECOGNITION AS ELEMENT OF TOTAL REWARDS MODEL
Anna Albrychiewicz-Słocińska, Aleksandra Czarnecka
DOI: 10.11118/978-80-7701-042-9-0012
The issue of recognition as an element of the remuneration system in Polish organizations is still used to an insufficient extent. The reason for this situation is probably cultural conditions, but also the fact that many companies still do not see the benefits of using the Total Rewards model as a modern tool that meets the needs of modern employees. Recognition is one of the less expensive instruments for motivating and retaining employees. However, it requires creation of a culture of recognition and a change in the approach to the treatment of staff. This task should not be assigned only to the Compensation & Benefits departments, but should be a determinant of various HR sub-strategies.
THE FOOD SERVICE IMPROVING IT’S QUAILITY IN SCHOOL CATERING INNOVATION PROCESS
Csaba Bálint Illés, Anna Dunay, András Bittsánszky, Attila Korenika
DOI: 10.11118/978-80-7701-042-9-0014
Based on the research, it can be concluded that improving the quality of school catering does not depend solely on technological developments or economic investments, but requires a complex, systemic change in approach. Based on the feedback from students, parents and school staff, the quality of service is influenced not only by the taste and composition of the food, but also by the dining environment, the method of service and knowledge about healthy nutrition. The qualitative and quantitative results show that the public catering system could be improved in several ways: for example, by increasing the flexibility of menus, involving local producers, and actively taking into account children‘s needs and feedback. In addition, the role of school communities – especially teachers and parents – is crucial in shaping the food culture. The study also confirms that innovation does not only mean the introduction of technical tools (e.g. digital menus, nutrient calculation systems), but also organizational and attitudinal changes that make public catering more sustainable and child-centred in the long term. Overall, the research can contribute to the development of a modern public catering model that can simultaneously meet health, pedagogical and environmental expectations.
INSURING THE FUTURE: INSTITUTIONALISING AGRARIAN RISK GOVERNANCE IN CENTRAL ASIA FOR SUSTAINABLE DEVELOPMENT
Csaba Bálint Illés, Viktor Forian-Szabo, László Pataki
DOI: 10.11118/978-80-7701-042-9-0016
This exploratory Phase 0 study demonstrates that agrarian insurance in Central Asia is deeply shaped by legacies of transformation, governance quality, and external influence. While technical solutions exist, their long-term success depends on localized trust-building, the creation of inclusive institutions, and the embedding of insurance within broader social protection systems. The findings highlight the necessity for further country-specific fieldwork, especially concerning the socio-cultural perceptions of risk, informal economic practices, and the potential for digital innovation. The methodology developed in this phase offers a novel approach to institutional analysis of agrarian risk governance in transitional contexts. Future research will expand on this groundwork by incorporating stakeholder interviews, geospatial data, and policy feedback mechanisms to evaluate institutional performance and adaptive capacity in real time. As climate uncertainty and demographic change accelerate, understanding how rural societies internalize and operationalize insurance remains both an empirical and normative challenge.
HOW DO THE HUNGARIAN PLAYERS DECIDE? CONSUMER PREFERENCES FOR VIDEO GAMES
Peter Balogh, Peter Czine, Peter Lengyel, Gergely Balogh
DOI: 10.11118/978-80-7701-042-9-0019
Our results show that the popularity of AAA games is primarily influenced by genre and price. The significant role of price sensitivity shows that most gamers make purchase decisions based on value for money. The relatively low impact of reviewer ratings suggests that gamers prefer to rely on their own experience and the opinions of other users when making a purchase. The choice between platforms is also a key factor, as different platforms offer different gaming options and exclusive titles. Developers and publishers need to monitor changes in consumer preferences and be flexible to adapt to market trends. In the future, the role of subscription models, the balance between digital and physical spending and player loyalty could be explored in more detail. These findings could contribute to a more effective design of strategies for the video game industry [4].
THE IMPACT OF COGNITIVE BIASES ON INVESTMENT DECISION-MAKING USING THALER‘S SMART PROGRAMME
Győző Bencsik, László Pataki
DOI: 10.11118/978-80-7701-042-9-0021
In conclusion, our decisions are influenced by a number of cognitive biases, and in order to make decisions with the most rational content for the situation and circumstances, it is essential to detect the most important biases. For people, especially when it comes to financial decisions about saving and investing, it is important to be able to offer support and advice, which we can provide in the form of financial professionals and advisers. The SmarT programme has proven that with the right communication, we can influence individuals to make decisions not only in the present but also in the future, supporting their own future.
EXPERIENTIAL AGRITOURISM: A CASE STUDY OF MEDITERRANEAN PLANT PRODUCTION IN HUNGARY
Éva Bognár, Mónika Hoschek, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0024
In the case of the examined businesses, the increasing number of visitors led us to conclude that there is a growing demand for such experiential agritourism programs. The interested parties are increasingly seeking online presence as well. Based on the evaluation, visitor satisfaction is high. According to changing demands, it may be advisable for tourism service providers to open up to experience-based visits. As the next step in our research, we aim to assess consumers‘ interest and needs regarding experience-based agritourism through a questionnaire survey.
SKILL MISMATCH IN THE DIGITAL ECONOMY: A SCIENTOMETRIC ANALYSIS USING EIGENVECTOR CENTRALITY
Khalil Bourgou, Anna Dunay, Katalin Lipták
DOI: 10.11118/978-80-7701-042-9-0026
We used the scientometric approach, where based on 3,174 Web of Science publications from 1975 to 2025, we identified key research clusters, prominent researchers, and thematic patterns. Some of the most salient themes that emerged were issues currently facing educators in digital literacy, automation ethics, workforce adaptability, and labour market polarization, along with the continuing disconnect between education system products and industry demands. Eigenvector Centrality produced a ranking of institutions and authors with a substantive systemic impact, which concentrated throughout their influence on the intellectual trajectory in the field.
SOCIALLY RESPONSIBLE BEHAVIOUR OF POLISH CONSUMERS
Felicjan Bylok
DOI: 10.11118/978-80-7701-042-9-0029
Analysis of the dimensions of socially responsible consumption, namely, the acquisition of products connected with social goals, while also the acquisition of products with an ethical element, making purchases in small firms, as well as purchases on the basis of the geographical origin of the product and activities based on the protection of the environment indicates its great potential for development for Poland. The geographical dimension of products was highly rated. The majority of Polish people indicated that in terms of purchasing decisions, they take into account the goods manufactured in Poland, among others, cosmetics, clothing, footwear and food, namely fruit and vegetables. The second important dimension of CSR is the acquisition of products associated with the social goals, namely, the purchase of products of firms that respect their employees, while also do not employ children and do not damage the natural environment. A significant dimension of CSR for Polish people is the restriction of the consumption of products that endanger the natural environment. Research indicates that consumers may display socially responsible attitudes in terms of consumption in varied ways.
EVALUATION OF ECO-INNOVATIONS AND THE ECO-INNOVATION INDEX AND THEIR IMPORTANCE IN THE FOOD INDUSTRY
Dominika Čeryová, Zuzana Kapsdorferová, Matej Čereš, Šimon Štráma
DOI: 10.11118/978-80-7701-042-9-0031
The findings highlight Slovakia’s gradual progress in eco-innovation, with improvements in certain dimensions but persistent challenges in investment and policy support. If the current growth rate (8–10% per year) continues, Slovakia could reach the EU average by 2030. However, stagnation or declining investment could defend this progress. The food industry remains a strategic area for eco-innovation, requiring targeted policies, financial incentives, and enhanced cooperation across supply chains. Future research should focus on effective policy frameworks and financial mechanisms to accelerate eco-innovation adoption, particularly in sectors with high environmental impact.
EXPLORING THE CONTRIBUTION OF ACTIVE TOURISM AND ECOTOURISM IN FORESTS TO THE SUSTAINABLE DEVELOPMENT OF LOCAL COMMUNITIES
Ildiko Dosa, Csaba Bálint Illés, Péter Balogh
DOI: 10.11118/978-80-7701-042-9-0033
The study emphasizes that active and ecotourism in forest areas offers significant opportunities for promoting the sustainable development of local communities, particularly in regions where forestry is guided by a long-term perspective [2]. International best practices demonstrate that conscious, community-based approaches support the long-term sustainability of tourism initiatives [1, 6]. It is evident that, in the future, it will be important to reconsider legal and financial incentives at both national and EU levels to make tourism development opportunities more accessible to a wider range of forest managers. In addition, awareness-raising, knowledge transfer, and networking among local stakeholders can play a crucial role, and effective communication is essential to facilitate cooperation in all of these areas [1]. Integrating sustainable forestry and tourism into regional development strategies can provide a stable foundation for the long-term strengthening of rural areas and for retaining local populations. Future policy decisions should take into account the complex social, economic, and environmental benefits of forest-based tourism [4].
IMPACTS OF THE COVID-19 PANDEMIC ON THE SMALL AND MEDIUM-SIZED ENTERPRISES IN THE BREWING INDUSTRY AND RECOMMENDATIONS FOR FUTURE CRISIS SITUATIONS
Jiří Duda, Eva Štarhová, Pavel Žufan, Radovan Kožíšek
DOI: 10.11118/978-80-7701-042-9-0036
Based on the findings from the analysis of the external environment and the assessment of the impact of the pandemic on microbreweries, factors were identified that helped microbreweries to successfully respond to the pandemic crisis situation. Thanks to logistics alternatives, microbreweries have adapted very flexibly and creatively to the unpredictable external environment. They have often transformed product packaging to boost demand for smaller product packaging, and even during the crisis, they have invested in digitization and technologies that have helped stabilize businesses in an unpredictable market environment. The recommendations are compiled in the context of crisis management of companies and scenario crisis procedures suitable for preventing a defined crisis.
THE LABOUR MARKET ADAPTABILITY AND SITUATION OF “NEW TOURISM” AFTER THE PANDEMIC
Tamas Glazer, Csaba Bálint Illés
DOI: 10.11118/978-80-7701-042-9-0039
The research confirms that digital transformation, particularly AI applications, has the potential to enhance labour market adaptability in the tourism sector [9]. Companies that embrace technological innovations demonstrate greater resilience and competitiveness in the post-pandemic landscape.[10] However, successful implementation requires targeted workforce training and supportive policies to bridge the digital skills gap. Future research should explore long-term impacts and best practices for integrating digital solutions into tourism labour management.
EXPLORING CAT-KEEPING HABITS IN HUNGARY
Orsolya Horváth, Dóra Menich
DOI: 10.11118/978-80-7701-042-9-0041
The results show a division at the European level regarding the requirements for microchipping and neutering cats. Hungarians consider both neutering and microchipping as part of responsible pet ownership; however, they also identified several challenges related to implementation, such as financial burden, lack of education, and the enforcement of regulations.
INNOVATION AND KNOWLEDGE TRANSFER IN AGRICULTURE: THE ROLE OF THE AKIS SYSTEM FOR SUSTAINABLE DEVELOPMENT
Ágnes Jakab, András Vér, Csaba Bálint Illés
DOI: 10.11118/978-80-7701-042-9-0044
Agricultural innovation and knowledge transfer are vital for sustainable development and global food security. Challenges like population growth, climate change, and limited resources demand ongoing agricultural development and new technologies. Sustainable innovation is crucial for productivity and competitiveness. The Agricultural Knowledge and Innovation System (AKIS) is central to sharing innovation and knowledge transfer. Researchers, farmers, advisors, and institutions collaborate to implement new scientific and technological advancements. Advisors are key in translating knowledge into practice. Research shows many advisors are involved in national or international cooperation, but more incentives are needed to boost participation. Collaboration with universities, research institutes, and industry enhances innovation but requires better international integration. Challenges include limited information, resources, and institutional support, which targeted training and programs can address. Most advisor-led innovation experiments occur on farms, allowing direct technology testing. However, controlled experimentation is lacking, potentially hindering improvement effectiveness. Promoting such experimentation and enhancing demonstration farms can speed up innovation adoption. In summary, effective innovation diffusion requires stronger knowledge transfer and advisor roles. Continuous training, collaboration, and supportive mechanisms are vital for advancing agricultural innovation. Strengthening the AKIS system and integrating digital technologies are essential for developing a sustainable, competitive agricultural sector.
THE APPLICABILITY OF DEEP LEARNING NETWORKS IN BRAND MANAGEMENT
Dorota Jelonek, Narendra Kumar, Leszek Ziora
DOI: 10.11118/978-80-7701-042-9-0047
Deep learning techniques such as convolutional and recurrent neural networks are utilized in marketing campaigns for brand management to develop response models that significantly improve the efficiency of marketing campaigns by reducing costs and increasing responses. The study shows the higher accuracy of RNNs compared to CNNs in predicting consumers‘ reactions to product and service offers.
RECYCLING STRATEGIES IN THE MANUFACTURING INDUSTRY: ADVANCEMENTS AND BEST PRACTICES
Adrienn Juhász
DOI: 10.11118/978-80-7701-042-9-0050
The future of manufacturing belongs to those who see recycling not as an obligation but as a strategic advantage. This research highlights that innovation, regulatory support, and corporate mindset shifts are key to successful recycling strategies. While some industries lead, others lag due to outdated infrastructure and resistance to change. True progress requires moving beyond compliance: rethinking material design, adopting advanced technologies, and fostering industry collaboration. A more sustainable and competitive industry lies in the hands of those who adapt.
FROM COMPLIANCE TO RESILIENCE: ESG REPORTING AS STRATEGIC IMPERATIVE IN HOSPITALITY
László Péter Juhász, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0052
The Hungarian hospitality sector is transitioning ESG reporting from mere compliance to a strategic imperative for long-term resilience. While complex EU regulations present substantial operational challenges (data, standards, SME resources, value chain complexity), their primary role is catalytic, driving sustainability into core business strategy. These challenges are inherently linked to strategic opportunities, highlighted the „trickle-down“ effect demanding ESG engagement from businesses of all sizes throughout the value chain. Effectively managing ESG performance, supported by data, technology, collaboration, and suitable frameworks is thus fundamental for competitiveness, brand value, investment attraction, and adaptability. For the Hungarian hospitality sector, transforming ESG compliance demands into strategic insights is the pathway to enduring resilience and sustainable value creation.
INNOVATIVE APPROACHES TO SUSTAINABLE AND RESPONSIBLE FARM MANAGEMENT
Zuzana Kapsdorferová, Dominika Čeryová, Šimon Štráma, Matej Čereš
DOI: 10.11118/978-80-7701-042-9-0054
The world‘s agriculture and food industries face a complex set of environmental, geopolitical, technological, economic and demographic-social challenges that fundamentally affect their future development. By 2050, there will be a need to provide sufficient food for nearly 9.8 billion of the planet‘s population, which puts enormous pressure on food production to increase by around 65% compared to the current situation. Demographic trends point not only to population growth but also to increasing urbanization, rising living standards and an aging population. These trends, although not new, are fundamentally changing consumer behaviour. Higher incomes, especially in urban areas, are leading to a change in consumer preferences - there is a growing demand for fast food, convenience food, street food and fast-food outlets, which save time but often require more labour and resources to process. Slovak agricultural and food processing enterprises are not without major challenges. In the coming period, they will have to face pressure to increase the protection of natural resources, promote biodiversity and significantly reduce the negative impacts of agriculture on climate change. Food producers are therefore rightly expected to implement sustainable production methods and technological practices that will not only ensure a sufficient supply of quality food but also contribute to environmental protection for future gener ations.
CULTURAL DIMENSIONS AS VARIABLES SHAPING THE ACTIVITY OF MEMBERS OF VIRTUAL COMMUNITIES OF PRACTICE: A CASE STUDY OF WIKIMEDIA PROJECTS
Anna Karczewska, Katarzyna Kukowska, Sebastian Skolik
DOI: 10.11118/978-80-7701-042-9-0057
Language versions of global projects are usually created by users recruited from other cultures. For this reason, it would be more beneficial to design initiatives and interfaces taking into account cultural conditions. This may translate into greater involvement of virtual communities of activities, such as communities of individual language versions of Wikipedia. The research carried out was limited in scope. The analyses were limited to data on only some language versions and specific categories of users. Further research could include data obtained from Database Backup Dumps or use a public querying interface (Quarry) to get answers to SQL queries quickly.
DEVELOPMENT OF MANUFACTURING INDUSTRY AND THE IMPACT OF INVESTMENTS IN HUMAN CAPITAL ON ECONOMIC GROWTH
Saule Kargabayeva, Gulnar Taikulakova, Olga Verbovaya, Aygul Kairambayeva, Gauhar Bazarhanova, Laura Bayadilova
DOI: 10.11118/978-80-7701-042-9-0059
The article examines the development of industrial policy in Kazakhstan with an emphasis on the transformation of the manufacturing industry in the period 2019–2023. The analysis of key indicators, such as the share of industry in GDP, investment volume, export dynamics, and technological modernization, is conducted. Particular attention is paid to the impact of investment in human capital, including education, research and development (R&D), and innovation processes, on the country‘s economic growth.
FUZZY LOGIC METHODOLOGICAL ANALYSIS OF DATA-DRIVEN DECISION MAKING AND ARTIFICIAL INTELLIGENCE MODELLING IN CLINICAL ENVIRONMENTS
Henriett Karolyi, Antal Martzy, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0062
The creation and operation of data-driven decision support systems and artificial intelligence for clinical practice is a complex, innovative, rapidly evolving, multidisciplinary process. The effectiveness of existing systems also needs to be measured by a number of difficult-to-quantify parameters to ensure that the models are effective. The setting up of data-driven decision making and artificial intelligence models, the expectations of patients and physicians, the quantity and quality of the data analysed, the decision thresholds, the operational practices of users, all have a complex impact on patient and care safety and the reliability of decision support. Conscious and continuous development of models, complex testing, control of their biases, adaptation and verification in new areas, complex data asset management contribute to the practical effectiveness of models.
PRISMA METHODOLOGICAL ANALYSIS BY THE LONG-TERM IMPACT OF ESG, GREEN LENDING, AND CONSUMER SUBSIDIES ON SUSTAINABLE SUPPLY CHAINS AND FINANCIAL RISKS
Henriett Karolyi, Antal Martzy, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0065
Sustainability requires an increasingly complex understanding of socio-economic processes. Research has shown that sustainability can be economically rewarding, in addition to the very important environmental aspects, if its socio-economic motivations are rationally designed in a systemic way, its impacts are transparently measured, and best operating models are supported, fed back and widely disseminated. Regulators, targeted subsidies, investor contributions, and opportunities for social and cultural development supported by education play a key role in this holistic process.
GREEN MANUFACTURING THROUGH DIGITAL TRANSFORMATION: TRENDS AND CHALLENGES
Mercy Minoo Kavele, Dorota Jelonek, Csaba Balint Illes
DOI: 10.11118/978-80-7701-042-9-0068
Green manufacturing aided by digital transformation offers great potential for manufacturing industry to reduce its environmental impact while maintaining and improving operational efficiency. Digital Technologies like the Big Data, cloud computing, Additive manufacturing, Twin production, Just-in-time, AI and machine learning, and Blockchain are key drivers aiding better resource management, and energy efficiency while promoting sustainable production. The implementation of the technologies is encountering various barriers such as Workforce gaps, high costs, critical security and confidential concerns, legal integration challenges, and resistance to change. Organizations have to overcome these by developing solutions that can counteract the challenges, which are not limited to cybersecurity, training, gradual technology adoption and process improvements.
TWO DIMENSIONAL PERFORMANCE-RELATED COMPENSATION SYSTEM FOR BLUE COLLAR WORKERS IN PRODUCTION COMPANIES
Attila Komlósi, Zsuzsanna Orbán
DOI: 10.11118/978-80-7701-042-9-0070
Key performance indicators for personnel management, such as low turnover rates and improving satisfaction levels, suggest that a well-defined, understandable and personalised performance-related remuneration system contributes to improving performance and increases retention rates by linking performance to direct financial and career progression incentives.
DEVELOPING EDUCATIONAL TOOLS FOR THE PREVENTION OF CHILDHOOD ANIMAL CRUELTY: A CRIMINOLOGICAL AND PEDAGOGICAL APPROACH
Hedvig Dóra Koska, Szilvia Vetter, Csaba Bálint Illés
DOI: 10.11118/978-80-7701-042-9-0072
There is a strong demand for structured, adaptable educational tools addressing childhood animal cruelty. The innovative result of the paper is a so called TeSzeresd! program, based on teachers‘ responses. The program was created in response to identified gaps and needs. Its primary goal is to help educators recognize early signs of abusive or violent behaviour toward animals in children. Teachers will learn how to respond accordingly. It’s essential for teachers to receive precise tools on how to handle suspected animal abuse cases. Preventive methods will also be provided. These methods aim to develop children’s empathy, emotional intelligence, and sense of responsibility. The program focuses on early detection and suitable action. It equips teachers with necessary knowledge for intervention. Overall, it aims to improve child development in emotional and ethical areas.
THE STRATEGIC ROLE OF HUMAN RESOURCE MANAGEMENT IN CENTRAL AND EASTERN EUROPE IN COMPARISON WITH INTERNATIONAL TRENDS
Ildikó Éva Kovács, József Poór, Tamás Glázer
DOI: 10.11118/978-80-7701-042-9-0074
The accelerated economic, political and technological changes of our time are posing serious challenges to all economic actors, who need to respond appropriately to maintain and even strengthen their competitiveness. A key factor in this is the methods used in staff management and their effectiveness. However, the functioning of human resource management is always embedded in a specific internal organisational and external environmental context, including the impact of cultural, social, institutional and political constraints, which influence it. Comparative HRM research based on a contextual approach seeks to capture and explain these regional similarities and differences. With this study we are also following the comparative approach. We examine the characteristics of HRM in Central and Eastern European organisations in comparison with international processes and global trends, focusing primarily on the strategic role of HRM. Understanding the HR practices and trends in our region in a global context can serve as a basis for the development of effective HR activities and can help to strengthen the competitiveness of companies in the region.
THE MONEY MANAGEMENT HABITS OF HUNGARIAN SECONDARY SCHOOL GRADUATES
Zoltán Kovács, Anna Dunay, Mónika Hoschek
DOI: 10.11118/978-80-7701-042-9-0078
Our research showed that all young people need a source of money. If they receive it regularly in the form of pocket money, they are not motivated to work, if they receive occasional pocket money, they tend to supplement their income with occasional work, while those who do not receive any pocket money at all take regular work to earn an income. We found that young people who receive pocket money regularly handle their money more consciously than those who have only occasional pocket money or no pocket money at all. We also found that young people who work are also more conscious in managing their money than those who have only occasional income from work or do not work at all. Our results also showed that students who have savings and tend to invest them in some types of financial instruments to earn a return have higher financial product knowledge than those who keep their savings in a bank account or in cash. Those with no savings have the lowest knowledge about financial instruments. The results clearly show that young people who use their resources more consciously have a higher level of practical financial product knowledge than their counterparts who use up their resources.
THE CHARACTERISTICS OF MODERN LEADERSHIP: DEFINING THE LEADER OF THE FUTURE
Izabela Krauze
DOI: 10.11118/978-80-7701-042-9-0081
The collected data show that Generation Z values leaders who demonstrate strong soft skills. The highest-rated traits, such as trust, open communication, and fairness, match key elements of inclusive leadership. The young generation wants leadership styles in organizations to be based on relationships and empathy. The behaviour of CEOs during the COVID-19 pandemic reflected a growing focus on emotional well-being and collective engagement with employees. In practice, this means that organizations will need to adapt their culture to better fit the needs of the youngest employees. According to the research results, leaders who support diversity and fairness have a positive impact on team creativity and innovation. A learning culture can be an ideal environment for this, where employees are not afraid of making mistakes because they know it can lead to new and better solutions.
THE SPILLOVER EFFECT: HOW THE NEW US TARIFFS MIGHT RESHAPE SOUTHEAST ASIA‘S ECONOMIC INTEGRATION AND VALUE CHAINS?
Balázs Mayer
DOI: 10.11118/978-80-7701-042-9-0083
The author finds it a key aspect that the Association of Southeast Asian Nations (ASEAN) – practically covering the whole region in question – should strive for maintaining ASEAN centrality and fostering joint actions. In the author’s opinion the future of the regional integration depends on whether Member States can coordinate and cooperate, what’s more overcoming differences of interests, rather than compete in responding to global supply chain shifts. To put it in a regional context, Southeast Asian countries would need to hammer out a joint response and should refrain from reverting back to m
THE CHALLENGES OF ESG/CSRD REPORTING OBLIGATIONS FOR INSURERS
Gábor Zoltán Megyeri, Bálint Csaba Illés
DOI: 10.11118/978-80-7701-042-9-0085
By 2025, insurance companies will need to ensure they are fully compliant with the standardized CSRD reporting requirements. These expectations present new challenges for insurers, as they must collect or at least reliably estimate data that was previously partially or not collected at all. In addition, insurers must find and/or create the right methods to process and properly present their data. A good example of this is finding the appropriate model for calculating GHG emissions, which is one of the most fundamental elements of CSRD reports. Each company must find, develop and tailor the reporting methods that best suit their operations and customer base.
CSR AS A PATHWAY TO SDGS: HOW BANKS ARE FINANCING SUSTAINABILITY CHALLENGES IN BANGLADESH
Md. Tota Miah
DOI: 10.11118/978-80-7701-042-9-0088
This study concludes that CSR practices in the banking sector of Bangladesh are largely driven by socio-economic priorities, with disaster management, education, and health emerging as the primary focus areas. However, the limited allocation of CSR resources toward environmental sustainability and climate change adaptation signals a misalignment with the holistic vision of the SDGs. Achieving the 2030 Agenda for Sustainable Development requires an integrated and multi-stakeholder approach where banks, governments, civil society, and international organizations collaborate to foster inclusive and sustainable growth.
LEAN TECHNIQUES IN A VEGETABLE OIL REFINERY FOR SUSTAINABLE PRODUCTION
Ebrahim Mirzaiee-Asrami, Sahab Alkholi, Miklós Daróczi
DOI: 10.11118/978-80-7701-042-9-0090
The study demonstrates the transformative potential of Lean techniques in the vegetable oil refinery industry. By implementing Lean tools such as 5S, Kaizen, and VSM, ALIA Golestan Company achieved remarkable improvements in production efficiency, waste reduction, and financial performance. The project highlights the importance of continuous improvement, equipment modernization, and employee engagement in driving operational excellence. Future recommendations include investing in employee training, enhancing supplier collaboration, and adopting data analytics for further optimization. The findings underscore the applicability of Lean principles in the vegetable oil industry, offering a framework for other companies seeking to improve their production processes and competitiveness.
COMPREHENSIVE CORPORATE SOCIAL RESPONSIBILITY: BIBLIOMETRIC REVIEW
Mária Roberta Nagy, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0092
A rapid growth is experienced in CSR researches, particularly post-2017, driven by global sustainability pressures and evolving regulations. The field spans multiple disciplines, emphasizing stakeholder engagement, organizational culture, and measurable impact. Emerging trends focus on sustainability, innovation, and strategic integration, highlighting CSR‘s role in long- -term business success and societal value creation.
TO RANK OR NOT TO RANK: THE GLOBAL OBSESSION WITH WORLD-CLASS UNIVERSITY STATUS
Umidakhon Narimanova
DOI: 10.11118/978-80-7701-042-9-0094
This study concludes that while reputation management and rankings-based competitiveness can provide universities with short-term international visibility, they may also undermine the deeper purposes of higher education, particularly in emerging systems like Uzbekistan’s, where institutional identity, autonomy and public responsibility are still evolving. The findings suggest that the growing emphasis on global metrics, branding and market-driven indicators often leads to a narrowing of institutional priorities, where form is privileged over substance. In many cases, this results in the neglect of core academic missions such as high-quality teaching, critical inquiry, and meaningful societal engagement. Moreover, the pursuit of “world-class” status, when defined primarily by rankings, risks creating a homogenised model of excellence that fails to reflect local contexts and developmental needs. The study therefore advocates for a more context-sensitive and mission-driven vision of university development, one that prioritises academic integrity, educational relevance and long-term public impact over superficial performance indicators. Reframing the notion of excellence in these terms is essential to supporting more sustainable, inclusive and meaningful trajectories for higher education, both in Uzbekistan and beyond.
THEORETICAL APPROACH OF CAPITAL ADEQUACY IN INVESTMENT BANK: REGULATION, RISK AND MANAGEMENT
Máté Neményi, Rania Boukhchim, Gergő Thalmeiner, Zoltán Zéman
DOI: 10.11118/978-80-7701-042-9-0096
This paper has established the evolving role of capital requirements, especially in the light of more stringent regulatory environments and increased use of stress testing. However, there remain huge gaps in the literature, namely in capital adequacy modelling under dynamic conditions and in the interaction between regulatory capital and internal risk approaches The future lies in having progressively more adaptive, institution-specific models of capital solvency that reflect the realities of markets and regulatory needs. Enlarging the theory and evidence upon which capital adequacy is based will be crucial to making investment banks resilient in an environment of economic volati lity and systemic risk.
EVALUATING KNOWLEDGE MANAGEMENT MATURITY WITH FUZZY LOGIC: EXPLORING AI-AUGMENTED MODELS FOR ORGANIZATIONAL INSIGHT
Zsuzsanna Orbán, Attila Komlosi
DOI: 10.11118/978-80-7701-042-9-0099
The fuzzy logic-based model offers a nuanced way to evaluate knowledge management maturity in complex environments. It helps organizations turn subjective insights into structured feedback, making it easier to identify where improvement is needed. This approach goes beyond static maturity models and better reflects how knowledge flows and evolves. Future integration of artificial intelligence could lead to an adaptive, self-improving evaluation system—one that not only measures knowledge but learns from it.
THE ROLE OF CIRCULAR ECONOMY IN THE EU’S STRATEGY FOR CRITICAL RAW MATERIALS
Gábor Papp, Róbert Magda
DOI: 10.11118/978-80-7701-042-9-0101
Circular economy is becoming an increasingly important part of the EU’s strategy related to critical raw materials, because the green transition has become an increasingly important geopolitical factor. Meanwhile, the EU is lacking some critical raw materials which are indispensable to produce the devices enabling the green transition. In this case recycling could emerge as a key tool to enable higher availability of these elements as secondary raw materials. The problem is however, that many of these elements currently have a very low end-of-life recycling ratios. This is especially true regarding rare earth elements, with one of their particularly important field of use, the permanent magnets. Finally, future demands which are hard to be predicted only make planning even more difficult.
ZOO ALLIANCES: A SPECIAL CASE OF COOPERATION IN RESTRICTED OLIGOPOLISTIC MARKET STRUCTURES
Endre Akos Papp, Szilvia Vetter, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0103
The study concludes that a combination of club-based membership, public good provision, and strategic game-theoretic interactions drives cooperation in the restricted oligopolistic market of the zoo industry. Zoo alliances serve as a prime example of how institutions navigate these dynamics, carefully balancing collaboration and competition to achieve shared goals. Future research should focus on quantifying the economic impact of cooperative strategies within zoo alliances, particularly in the context of species conservation. Additionally, developing policy recommendations to strengthen sustainability and governance in this sector will be crucial for ensuring long-term success.
THE DARK SIDE OF DRONE DELIVERIES: SECURITY, PRIVACY, AND PUBLIC PERCEPTION
Ilona Pawełoszek
DOI: 10.11118/978-80-7701-042-9-0105
Public perception remains a crucial factor influencing the adoption of drone delivery services. The discussion on drone delivery on Reddit shows that the public is concerned about the technology. While drones offer new possibilities in logistics, they also raise questions about their effectiveness, safety, environmental impact, and privacy. The most controversial issues are related to legal regulations, liability for accidents, and the potential impact on people‘s daily lives. The key to the future of this technology will be developing clear rules and mechanisms that will allow for its safe and effective implementation.
WHICH STRATEGY IS BETTER IN TELECOMMUNICATION FROM FINANCE PERSPECTIVE
Zoltan Pocsaji
DOI: 10.11118/978-80-7701-042-9-0107
In the four-year period on an oligopolistic market where the products are partly differentiated, the strategy where the focus is on the differentiation is able to compensate the stronger price point strategy in spite of the price-sensitive market. The biggest company who used a special brand for the differentiation was able to reach better position in all financial and market indicators.
PSYCHOLOGICAL ASPECTS OF CHANGE MANAGEMENT IN ORGANIZATIONS PURSUING SUSTAINABLE DEVELOPMENT
Łukasz Skiba
DOI: 10.11118/978-80-7701-042-9-0109
Change management in organizations pursuing sustainable development requires an integrated approach that takes into account individuals’ psychological responses, needs, concerns, and values. Only when an ESG strategy is met with genuine engagement from employees and leaders can lasting outcomes be achieved. Therefore, further interdisciplinary research and the development of practices based on positive psychology, emotional safety, and participatory communication are recommended. An important aspect is also the role of HR in integrating environmental strategies with organizational goals, which can be implemented through so-called Green HRM and Sustainable HRM. Future research should also address the evaluation of the impact of such initiatives on organizational culture, employee identification, and their long-term commitment to the change process.
CULTURE, LAW AND MEDIATION: SOCIAL PERCEPTIONS IN THE RESOLUTION OF CONFLICTS IN BRAZIL AND POLAND
Sidney Soares Filho, Leszek Cichobłaziński
DOI: 10.11118/978-80-7701-042-9-0111
The comparative analysis between Brazil and Poland reveals that the advancement of mediation as a sustainable method for conflict resolution depends not only on legal frameworks and institutional policies, but also – critically – on cultural legitimacy and social trust. Both countries have developed comprehensive mediation laws and judicial mechanisms, yet these remain underutilized due to deep-rooted adversarial legal cultures and a general lack of awareness among citizens and legal professionals. Despite structural similarities in their challenges, Brazil and Poland also present unique opportunities to strengthen mediation practices. Brazil benefits from a growing movement toward community mediation and a legal education system that increasingly incorporates alternative dispute resolution. Poland, on the other hand, demonstrates promising judicial engagement and the potential for EU-backed reforms to stimulate broader adoption.
EXTENDED DATA MONETIZATION FRAMEWORK FOR OPTIMAL STRATEGY SELECTION
Attila Szekeres, Gabor Guta, Szabolcs Marien, Henriett Karolyi
DOI: 10.11118/978-80-7701-042-9-0113
In conclusion, the extended framework presented in this paper offers a significant advancement in strategic planning for data monetization. By incorporating external and technical factors alongside organizational capabilities, the model enables a more nuanced and actionable understanding of how to extract value from data. It is particularly relevant in sectors where regulatory, infrastructural, or competitive constraints significantly shape business models. The framework supports companies of all sizes and levels of maturity in assessing their readiness and selecting strategies that align with their environment. As data continues to drive innovation and economic growth, such models will be essential tools in shaping sustainable and profitable data-driven enterprises.
THE ROLE OF QUALITY MANAGEMENT SYSTEMS IN THE DIGITAL ERA
Csaba Szuda, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0116
The bibliometric analyses indicate a significant and growing interest in integration of digital technologies into quality management systems. This integration is associated with enhanced organizational competitiveness through improved efficiency, agility, and innovation. However, successful implementation requires addressing challenges related to infrastructure, data security, and change management. These insights underscore the critical role of digital QMS in achieving and sustaining competitiveness in the modern business landscape.
PSYCHO-TERROR AT WORK OR THE HIDDEN FACTOR THREATENING COMPETITIVENESS (GENERATION AND GENDER ASPECTS)
Emőke Szűcs-Kanda, Viktor Kéri, Adrienn Bartha
DOI: 10.11118/978-80-7701-042-9-0118
Studies clearly show that workplace psycho-terror has a significant negative impact on individuals, organisations, and the economy. Early intervention is essential to prevent further suffering and protect the interests of companies. Currently, there is no national research to accurately determine the costs of workplace psycho-terror for those who suffer from it. One means of prevention could be to include effective conflict management in the training curriculum. Overall, workplace psycho-terrorism is a serious problem, and its recognition, prevention, and effective management are essential to maintain competitiveness and sustainable economic growth.
BETWEEN TRADITION AND TRANSFORMATION: ANIMAL WELFARE AND ETHICAL QUESTION IN THE HUNTING AUTHORITIES
Kristóf Attila Varga, Anna Dunay, Márton Battay
DOI: 10.11118/978-80-7701-042-9-0120
In conclusion it can be observed that animal welfare issues have emerged alongside the traditional aspects of hunting. Hunting itself consists of two major parts. The first is related to consumption and food supply chain – recently it has become appreciated to be more considerate when buying food or drinks, and labels are less important than assuring the fact the products were made without any suffering of the animal. Second is the free-time-activity part of hunting. As a hobby, it is deeply rooted in traditions and customs, however – a century ago – animal protection was not taken into consideration. Religious aspects also show another perspective. It has gradually changed and it is suggested that hunting requires a stronger regulation and hunting authorities and management bodies should take a more active role in protecting animals and nature as well, thus contributing to a balanced legal framework that ensures animal welfare.
FOSTERING SUSTAINABLE ANIMAL PROTECTION THROUGH NETNOGRAPHY: INSIGHTS FROM HUNGARIAN ONLINE DISCOURSES
Szilvia Vetter, Evelin Ritó, Anita Paulovics
DOI: 10.11118/978-80-7701-042-9-0122
Netnography proved to be an effective method for uncovering authentic, user-driven narratives on animal protection in Hungary. The study reveals that digital communities are not only arenas of emotional expression but also potential agents of cultural change. Emotional engagement – particularly visible in comment threads – emerged as a critical mechanism for internalizing sustainable animal welfare values. A clear opportunity lies in shifting from outrage-driven peaks to sustained, positive storytelling to maintain momentum and foster long-term behavioural change. This research highlights the need for strategic alignment between advocacy campaigns and digital discourse trends, with emphasis on educational content, myth-busting, and interactive participation formats. Future studies may explore cross-cultural netnographies, the role of algorithmic curation, and the longitudinal effects of emotional narratives on sustainable animal welfare behaviour.
CHANGES IN SYSTEMATIC RISK AND THEIR IMPACT ON THE VALUE OF CENTRAL AND EASTERN EUROPEAN PUBLIC STOCKS IN THE AFTERMATH OF THE RUSSIAN-UKRAINIAN WAR
Tivadar Zakár, László Pataki, Tibor Tatay
DOI: 10.11118/978-80-7701-042-9-0124
In conclusion, the Russian-Ukrainian war significantly impacted the valuation of CEE publicly traded companies, with proximity to the conflict, energy dependence, and market risks collectively contributing to value depreciation, increased capital costs, and heightened default risks. These effects, while initially severe, demonstrated varying durations across countries, highlighting the complex interplay between geopolitical events and financial markets.
QUALITY SIGNALS IN EARLY-STAGE VENTURE CAPITAL DECISIONMAKING IN THE AGE OF AI
István Gábor Zsarnay, Mihály Hegedűs, Anna Dunay
DOI: 10.11118/978-80-7701-042-9-0126
This study will be grounded in the philosophy of positivism, aiming to build upon and contribute to the existing literature in the fields of venture capital (VC) decision-making and quality signaling theory. It analyzes observable and quantifiable variables, identified and evaluated using artificial intelligence (AI), to investigate potential correlations between early-stage signals and venture success. In doing so, the research seeks to either propose a framework or methodology for leveraging AI in VC evaluation processes or to demonstrate that current AI capabilities remain insufficient for reliably distinguishing high-potential startups from less successful ones, particularly when human behavioral traits are involved. While challenges such as model transparency, evolving outputs, and bias remain, the transformative potential of AI to enhance efficiency, objectivity, and predictive power in venture capital decision-making – particularly in the early stages – warrants further investigation into its long-term impact, limitations, and ethical implications.